Beaver Creek Resort Unveils Innovative “My Way” Promotion Offering Great Values for Summer Guests

09 June 2009

 

Beaver Creek, Colo.- Spring 2009- Beaver Creek Resort recently launched an innovative new summer package, “Beaver Creek My Way”, targeting those who prefer to do things “their way”. Beaver Creek’s “My Way” promotion offers summer travelers a simpler, less restrictive way to take advantage of great values throughout the resort. The package begins with lodging discounts of as much as 30 percent off on stays as short as one night this summer. Discover room nights for under $100 per night. The package’s flexibility is evident upon arrival at the resort where participating merchants are offering meaningful savings on meals, activities, events, shopping, spa treatments and more. Guests are not tied into booking a package with amenities they may not use; they choose which activities to participate in, where to dine, and where to shop. It’s their vacation, with savings tailored to their style.
 
“Beaver Creek’s My Way program is a response to summer travel trends and we want to offer our guests a simplified package that allows greater flexibility when taking a summer vacation,” said Caragh McLaughlin, director of marketing for Beaver Creek Resort. “Whether celebrating a special event, taking that treasured summer vacation with the kids or simply just escaping to the mountain for an overnight getaway, this package allows guests great lodging and dining values plus the option of participating in a variety of outdoor activities. It’s a compelling offer.”
 
The way it works is simple. Upon check in at the resort, guests who booked the “My Way” package receive a special pass that is valid throughout their stay making them eligible for savings resort-wide at participating business starting at 20 percent off. Activities include, but are not limited to golf, rodeo tickets, hiking, biking, bungee trampoline, rafting, llama hikes, jeep tours, horseback rides, tennis and scenic lift rides. The list of activities includes outfitters who also operate outside of Beaver Creek Village. Retail offers include 20 percent off purchases at specialty shops and boutiques plus discounts on sports gear rentals. Spas are also on the list. Whether you’ve got a sophisticated palate or you’re simply refueling for the day, My Way guests will find noteworthy savings on dining from free sodas to deeper discounts on gourmet meals.
 
The intent of the program is to be as comprehensive as possible, so that travelers can have flexibility and customize their itinerary based upon every whim. The offerings are broad because value holds different meaning for each individual or family member. For complete information on the Beaver Creek My Way package including a detailed listing of participating businesses, visit www.beavercreek.com/myway or call (888) 605-7579.
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About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading of mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties at the Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, the Heavenly Ski Resort in the Lake Tahoe area of California and Nevada and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

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