Beaver Creek Resort Launches www.Beavercreekextreme.com to Highlight Resort’s “Other Side”

06 February 2009
  • Beavercreekextreme.com showcases resort’s extreme terrain and progressive terrain parks
  • Interactive website offers videos, photos, area maps and tips
  • New “BC/EX” flags signify when Stone Creek Chutes and Royal Elk Glade are open 

Beaver Creek, Colo. – February 4, 2009 – Beaver Creek is commonly recognized for its impeccable grooming and incredible beginner and intermediate terrain. Now, the resort is proud to highlight and showcase “the other side of the mountain” through a new microsite, www.beavercreekextreme.com. The new microsite identifies the mountain’s vast variety of adventurous and most challenging terrain including “EX” designated extreme terrain in Stone Creek Chutes, steep tree runs in Royal Elk Glade, 13 black and double black diamond trails that encompass the Talons Challenge and its top-to-bottom progressive terrain park system including The Rodeo, a new pro level park that was completed this past summer.

“Beavercreekextreme.com’s edgier look and feel is decidedly different from Beavercreek.com and appeals to a broad audience, including those who are young or young at heart,” said Caragh McLaughlin, director of marketing for Beaver Creek Resort. “These skiers and snowboarders seek out some of our toughest terrain and they look for adventure off the groomed slopes. This new site makes it easy to locate and learn more about Beaver Creek’s incredible steeps, chutes, powder, cliffs and parks.”

With the addition of Stone Creek Chutes terrain in 2006, the short steep chutes offer in bounds excitement complete with 45 degree pitches, adrenaline pumping drops, rugged cliffs and deep snow. Others opt for Royal Elk Glade known for its steep, gladed trees, open meadows and great powder.  The micro site incorporates pictures, videos and tips for each of these areas along with a safety message.

New this winter, the resort hoists “BC/EX” flags at the top of the Centennial Express Lift (Chair 6) to let expert skiers and riders know if Stone Creek Chutes and Royal Elk Glade are open before reaching the gates in both areas. The flags also are a part of the Beaver Creek Extreme campaign to raise awareness of the resort’s varied skiing and snowboarding offerings. When the flags are flying, these areas are open.

Parks and Pipe

  • Beaver Creek’s Parks and Pipe crew developed a linked system that offers a great top-to-bottom park flow. The fun begins at the top of the mountain in Park 101, moves to Zoom Room, then the Lumberyard Terrain Park, Half Barrel Half Pipe, finally reaching The Rodeo. Each park is described in detail below.
  • Park 101, located off the top of Cinch Express (Chair 8), is an entry-level park containing small jumps, boxes, rails, and stall features designed for beginner riders and skiers to learn how to ski and ride in a terrain park. Beaver Creek Ski School uses Park 101 to offer instruction and tips on how to get started riding freestyle terrain.  Ski School also offers Parkology, an innovative park and pipe lesson program featuring progressive learning terrain and weekly instruction. Additionally, a series of learning competitions for Parkology students are scheduled throughout the winter to help aspiring jibbers hone their skills, learn park etiquette and become more comfortable in a competitive setting. For more information on Park 101 clinics please contact Ski School at (970) 754-5464.
  • Zoom Room, found just off the top of Cinch Express (Chair 8), is a medium-sized park designed to flow through a variety of different and unique features including boxes, rails, log-slides, stall features, and 20-30 foot jumps.
  • The Lumber Yard, located off the top of Centennial Express (Chair 6), has expanded this season and contains a wide-range of log and rail features. Its location provides skiers and riders with the perfect warm-up ride for Half Barrel Half Pipe and The Rodeo, located further down the mountain.
  • Half-Barrel Half Pipe is situated off of Barrel Stave Trail, below mid mountain and is designed for experienced skiers and riders. It measures 350-400 feet in length with 18 foot walls.
  • The Rodeo, Beaver Creek’s new pro-sized park, offers features designed for experts and it contains both large and technical rails, boxes, stall features, log slides, hips and 40-60 foot jumps. It’s the best of what Beaver Creek has to offer for a freestyle experience and is easily accessible by the Centennial Express Lift (Chair 6).

Visit the other side of Beaver Creek at www.beavercreekextreme.com.

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MEDIA NOTE:
For video footage of skiing at Beaver Creek go to www.thenewsmarket.com/vailresorts.

Media Contact:
Jen Brown, Beaver Creek, 970-845-5292, jbrown@vailresorts.com
 
 

About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading of mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties at the Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, the Heavenly Ski Resort in the Lake Tahoe area of California and Nevada and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

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