Beaver Creek Resort Plans to Replace Rose Bowl Lift for 2011-2012 Season

15 March 2011
FOR IMMEDIATE RELEASE

Beaver Creek Resort Plans to Replace Rose Bowl Lift for 2011-2012 Season

Beaver Creek, Colo. – March 11, 2011 – Beaver Creek Resort will be replacing the existing Rose Bowl Lift (Chair 4) with a new high speed Doppelmayr detachable quad chairlift this summer. The U.S. Forest Service completed an environmental review of the project and has provided approval to replace the existing lift. The resort plans to begin installation in June weather-permitting and hopes to complete the project by mid-November.

The new Rose Bowl Lift will transport 2,400 people per hour and the new ride time will be nearly cut in half at five-and-a-half minutes. The planned side-load chair will transport people to the top of today’s existing Rose Bowl Lift. The lift upgrade also will improve the guest experience by spreading skiers and snowboarders across the main mountain more, and reducing density impacts on the Cinch Express Lift (Chair 8) and Centennial Express Lift (Chair 6). The resort also plans to increase its grooming operations offering more variety in Rose Bowl including on some of its black diamond runs, allowing skiers and riders a wide variety of terrain options accessed from the new lift.

“We’re excited to replace the Rose Bowl Lift this summer with a new high speed quad that will not only allow our guests to better utilize the terrain in Rose Bowl and Stone Creek Chutes through a friendlier and shorter chairlift ride, but it also helps shift some of the density we currently see on Centennial Express Lift, which is very important in offering our guests a greater experience,” said Doug Lovell, chief operating officer for Beaver Creek Resort.

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About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, and the Heavenly Ski Resort and Northstar-at-Tahoe Resort in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort property and hotel company, manages casually elegant properties across the United States and in the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

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