CALLING ALL ARTISTS—PRO ART CHALLENGE RETURNS TO BEAVER CREEK AUGUST 22 DURING STAGE 4 OF USA PRO CHALLENGE

13 August 2013
For Immediate Release                                                                   August 13, 2013
Media Contact:    John Dakin
                             (970) 777-2015
                             jdakin@vvf.org

     BEAVER CREEK, Colorado--Top local artists will once again be on the clock along with the world’s premier cyclists Thursday, August 22, as the Pro Art Challenge returns to Beaver Creek in conjunction with Stage 4 of the USA Pro Challenge.  Up to fifteen renowned artists will stage their own competition as the peloton races the 103 miles of this year’s “Queen Stage” from Steamboat Springs to Beaver Creek’s mountaintop finish line.

     The unique event will take place in Beaver Creek Village near the Covered Bridge, getting underway at 10:15 a.m., when the riders leave the start line Steamboat.  Artists must complete their individual masterpieces prior to the first pro rider crossing the Beaver Creek finish line, approximately between 3:30-3:50 p.m.

     Prizes will be awarded to the top artists, with a variety of mediums represented in the Pro Art Challenge. With a theme of “America’s Race”, which coincides with the overall theme of the USA Pro Challenge, artists will be asked to incorporate this theme, as well as a cycling component into their work.

     Throughout the day, spectators will have the chance to follow each artist’s progression, while also being able to bid on works of art. Part performance, part competition, the Pro Art Challenge promises to deliver high energy entertainment throughout the day and provides artists with the chance to interact with and showcase their work to a national audience.
  
    "The most exciting element of live art competitions is watching the wide range of art being created from beginning to end,” explained Lauren Merrill, owner of the Alpine Arts Center and Pro Art Challenge organizer, with mediums including painting, sculpture, mixed-media, jewelry, woodworking and more. The Pro Art Challenge offers a unique perspective and first-hand look at the process each artist goes through when normally they do this behind closed doors. It's a high-energy art event that is equally fun for participating artists and spectators."
      Artists interested in participating in the Pro Art Challenge should contact Merrill at lauren@alpineartscenter.org to request an application or learn more.

About Beaver Creek Resort
On August 22, 2013 be sure to experience Beaver Creek’s “Queen Stage” mountaintop finish of Stage 4 of the USA Pro Cycling Challenge. The arduous day includes a new ten-mile climb up Bachelor Gulch, dubbed “The Brink” that will push the riders to the limit before climbing the crowd-lined ascent to the finish line in Beaver Creek Village.  A village-wide celebration will cap off Stage 4, with teams and fans taking advantage of Beaver Creek’s warm and friendly hospitality.  Like us: facebook.com/Beavercreek.

About the USA Pro Cycling Challenge
Referred to as “America’s Race,” the USA Pro Challenge will take place August 19-25, 2013 and travel through eight host cities from Aspen to Denver. For seven consecutive days, the world’s top athletes race through the majestic Colorado Rockies, reaching higher altitudes than they’ve ever had to endure. After attracting more than 1 million spectators in 2012, making it one of the largest cycling events in U.S. history and the largest spectator event in the history of the state, the USA Pro Challenge is back for 2013, featuring a challenging, 599-mile course.  More information can be found online at www.USAProCyclingChallenge.com and on Twitter at @USAProChallenge.

About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Canyons in Park City, Utah; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.
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