FOR IMMEDIATE RELEASE
Media contact: Kate Lessman, (303) 404-1871, firstname.lastname@example.org
Online newsroom: news.vailresorts.com
Vail Resorts’ Epic Pass Remains the Best Season Pass in the Industry for the 2012-13 Winter Season
·Epic Pass is Unmatched in Value, Price and Experience with Unlimited and Unrestricted Skiing and Snowboarding at Eight World-Class Mountain Resorts for $659
· Epic Local Pass at $509 Offers Unlimited, Unrestricted Access to Keystone, Breckenridge and Arapahoe Basin, Limited Holiday Restrictions at Heavenly, Northstar and Kirkwood, and 10 days at Vail and Beaver Creek
· Spring Pass Prices Are Guaranteed Only Through September3rd
BROOMFIELD, Colo.–Aug. 28, 2012–As Labor Day weekend nears, now is the time to lock in the most savings on Vail Resorts season passes for the 2012-13 season. The Epic Pass remains unmatched in value, price and experience with unlimited, unrestricted skiing and riding at eight world-class mountain resorts. Vail Resorts’ entire season pass line-up offers something for every type of skier and snowboarder, including four different season pass options in Colorado ranging in price from $419 to $659. These pass prices are only guaranteed through September 3, 2012.
This unparalleled mountain resort access on one pass features 30 bowls, 29 terrain parks and 23,610 acres of the best terrain in the world at Vail, Beaver Creek, Breckenridge, Keystone and Arapahoe Basin in Colorado and Heavenly, Northstar and Kirkwood in California and Nevada. Ski or ride six days in one season and, priced at $659, the Epic Pass pays for itself, then ski or ride for free the rest of the season.
“Vail Resorts’ season pass line-up offers the best value in the industry as we soon head into the 2012-13 winter season,” said Kirsten Lynch chief marketing officer of Vail Resorts. “All of our passes include unlimited skiing and riding to multiple world-class resorts as well as great discounts on lodging, dining and other activities.”
Following is a guide to help skiers and snowboarders choose the best season pass options for skiing and riding Vail, Beaver Creek, Breckenridge, Keystone and Arapahoe Basin in Colorado and Heavenly, Northstar and Kirkwood in California and Nevada. All passes are available for purchase at www.epicpass.com.
· The Epic Local Pass™, for $509, pays for itself in less than five days and is perfect for locals who can navigate a few more restrictions. The Epic Local Pass offers unlimited and unrestricted skiing or riding at Breckenridge, Keystone and Arapahoe Basin with limited holiday restrictions at Heavenly, Northstar and Kirkwood. It also includes a total of 10 days at Vail or Beaver Creek with holiday restrictions. $50 pass holder tickets are also available for purchase during blackout dates at Heavenly, Northstar and Kirkwood.
· Summit Value Pass™ pays for itself in less than four days and is a great option for people who only plan to ski and ride Summit County. The Summit Value Pass is available for $419 and provides unlimited and unrestricted lift access to Keystone and Arapahoe Basin, as well as access to Breckenridge with limited holiday restrictions. Pass holders can purchase access to Breckenridge on restricted days for $50 per day.
· Epic 7-Day™ pays for itself in less than five days and is ideal for people who don’t plan to ski more than seven days. The Epic 7-Day gives skiers and snowboarders a total of seven unrestricted days of skiing at Vail, Beaver Creek, Breckenridge, Keystone, Heavenly and Northstar, plus Arapahoe Basin anytime during the season for a price of $509.
- The Epic Pass™, the best season pass deal in the ski industry offering unlimited, unrestricted skiing and riding at Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar, Kirkwood and Arapahoe Basin is available for $659. It pays for itself in less than six days.
EpicMix: Revolutionizing Your On-Mountain Experience at Vail Resorts
Vail Resorts’ award winning and popular ski and snowboard application EpicMix, launched during the 2010-2011 season providing skiers and riders with hands- and hassle-free tracking of vertical feet skied, number of days skied and digital pin accomplishments thanks to a RF-enabled chip embedded in smart card passes. This past season, Vail Resorts launched EpicMix Photo which allows Vail Resorts guests to take their own photos or get their photos taken and combine them with their vertical feet, digital pins and memories of other special moments of their visit through the EpicMix platform and share them socially for free on Facebook and other social sites. Additionally EpicMix also expanded its program to nearly all skiers and snowboarders guests last season through an upgrade to "smart" RF-enabled lift tickets. For more information and to watch a video of EpicMix, visit EpicMix.com.Vail Resorts is also hard at work to launch EpicMix for the 2012-2013 season at Kirkwood Resort.
Season Pass Insurance Option: Protect Your Pass Investment in the Event of an Unexpected Circumstance
Vail Resorts encourages its guests to purchase pass insurance. All of its pass products are non-refundable. However, pass insurance covers pass holders in the event of unexpected circumstances including sickness, injury and job loss. Pass insurance is $20 for adults and $10 for children (ages 5-12). Coverage applies for all season passes and the Epic 7-Day valid for the 2012-2013 ski and snowboard season. For more information, visit www.epicpass.com.
Special Pass holder Benefits
The Epic Season Pass, Epic 7-Day, Epic Local Pass, Summit Value Pass, Tahoe Local Pass and Tahoe Value Pass purchasers will receive exclusive offers and promotions on lodging, dining, ski rentals, equipment, ski school and special events for the 2012-2013 ski and snowboard season.
For more information about Vail Resorts season passes or to purchase a pass online, visit www.epicpass.com.
About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado, and Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.
# # #
About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the