Calling All Artists: Beaver Creek Pro Art Challenge Event Coincides with USA Pro Challenge Aug. 23

06 August 2012
BEAVER CREEK, Colo., Aug. 6, 2012— During Stage 4 of the USA Pro Challenge, as the world’s top cyclists race to the Beaver Creek mountaintop finish line on Thursday, Aug. 23, 15 artists will begin their competition in the Pro Art Challenge. This unique event will take place in Beaver Creek Village commencing at 11:30 a.m. when Stage 4 of the bike race starts and artists must complete the Pro Art Challenge when the first pro rider crosses the Beaver Creek finish line between approximately 3:30-3:50 p.m.
The Alpine Arts Center in Edwards is currently accepting Pro Art Challenge applications from interested artists. This live competition will run for approximately three-and-a-half hours and prizes will be awarded to the top artists. A variety of mediums will be represented. The Pro Art Challenge theme is “The World is Our Stage”, which is the theme of Beaver Creek’s Stage of the USA Pro Challenge. Artists will be asked to incorporate this theme as well as a cycling theme into their work. Throughout the day, spectators will enjoy following each artist’s progression and they also will have the opportunity to bid on works of art. Part performance, part competition, the Pro Art Challenge promises to deliver high energy entertainment throughout the day and provides artists with the chance to interact with and showcase their work to a national audience.

" What's most exciting about live art competitions is watching the wide range of art being created from beginning to end, including painting, sculpture, mixed-media, jewelry, woodworking and more,” said Lauren Merrill, owner of the Alpine Arts Center and Pro Art Challenge organizer. “The Pro Art Challenge offers a unique perspective and first-hand look at the process each artist goes through when normally they do this behind closed doors. It's a high-energy art event that is equally fun for participating artists and spectators."
Artists should contact Lauren at to request an application or learn more.
About Beaver Creek Resort
On August 23, 2012 be sure to experience Beaver Creek’s mountaintop finish of the USA Pro Cycling Challenge. The arduous day culminates in a climatic uphill battle as the athletes dig deep for every last ounce of energy through the crowd-lined ascent to the finish line. A village-wide celebration will cap off Stage 4 and teams and fans can take advantage of Beaver Creek’s warm and friendly hospitality for the night. Like us:
About the USA Pro Cycling Challenge
For seven consecutive days, the world’s top athletes race through the majestic Rockies, reaching higher altitudes than they’ve ever had to endure – more than two miles in elevation. One of the largest cycling events in United States history, the 2012 USA Pro Cycling Challenge will feature the best of the best in professional cycling, competing on a challenging course through some of America’s most beautiful scenery.
Referred to as “America’s Race,” the second annual USA Pro Cycling Challenge will take place August 20-26, 2012, a week proclaimed by Governor John Hickenlooper as “Colorado Cycling Holiday,” and travel through 12 host cities from Durango to Denver. More than 1 million spectators are expected to once again line the route to see if Levi Leipheimer will defend his title as reigning champion, while millions more around the world watch the race live on television and online through the Tour Tracker.
More information can be found online at and on Twitter at @USAProChallenge
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Media Contacts:
Beaver Creek Stage Local PR Committee:
Jen Brown, Beaver Creek Resort PR, (970) 754-5292,
John Dakin, Vail Valley Foundation, (970) 777-2015,
Kristin Williams, Vail Resorts Public Affairs, (970) 754-2712,


About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado, and Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is and consumer website is

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